And it's all about leading with product value - not gating it behind signup forms.

Every Friday we would order lunch, hop in a conference room, and watch 20 real people use the product for the first time.

Not one product experience for everyone. Different flows for different users. That's what works best.

I talked to a client with this challenge yesterday. Here's the advice I shared.

I'm seeing a new PLG playbook emerge and I think it's the future of how people will buy saas software.

"How would your approach change, if your goal was to DOUBLE our activation rate? A previous manager asked me this question ☝️

One of the biggest time sucks is when someone from the c-suite asks you to "look into" why a certain KPI dipped.

Hey recruiters, I see you. Starting 2022 looking to hire someone who can own growth:

Metrics and flows get a lot of attention. But it's important to remember why we're here.

More isn't always better.

It's rare to find someone with experience in both.

As your career progresses your most important skill is prioritization.

I'm getting recruited for a leadership role on a growth team. What should I do?" 🤔

It's to recognize which areas of the funnel are worth focusing on.

Most of us don't have a tour guide. We learn by making mistakes.

A little bit improving activation rates. A little bit generating PQLs…