The 90-day plan I give every growth leader starting a new role.
Walking into a new growth role with no playbook is more common than it should be. This customizable workbook gives you one - built from 4 years of coaching 90+ Directors, Heads, and VPs of Growth through exactly this moment.
WHAT’S INSIDE
✓ A week-by-week priority framework for your first 30, 60, and 90 days
✓ The questions to answer before you touch a single experiment
✓ A customizable template you can share with your exec team on day one
No spam. Just the workbook, straight to your inbox.
It wasn’t until I stumbled on Andrew Capland’s '30-60-90 plan that I was able to take a step back and understand that my first month in a growth role should be spent LISTENING.
Shoutout to Andrew for this career-altering handbook. It would’ve been an awkward first 30 days without it!!
Emerald Nwanne
Growth & Marketing Underdog.io
Starting a new growth gig?
You’re excited to start this new role and your new company seems great. But it’s a pretty big change from your last role. You’re itching to get started and excited about the challenge. But you’re also feeling a little overwhelmed.
There’s so much to do
You’re not sure where to start
You need some quick wins
You want to be seen as a leader
Avoid the mistakes from your last gig
You want to get off to a fast start
Most new hires have no idea where to focus
Especially during the first few months in a new role. Most jump right into tactics without really understand the nuances of the company, how your role fits in, and how to navigate the cross-functional nature of working in growth.
This workbook will help you prioritize your time, gain alignment about your role & responsibilities, and get off to a strong start.
The content is geared towards people who are the first growth hire at their company. It outlines your priorities, shares a loose plan of attack, and has plenty of space to take notes along the way.
Hey there, I’m Andrew 👋
I’ve started & scaled growth team at multiple high-volume b2b SaaS businesses, run hundreds of experiments across the funnel, and made a million mistakes along the way.
I created this 90 day plan to help me prioritize my time when I started a new role. It helped me get off to a fast start. So I made it public to help others with similar transitions.
Learn how (and when) to:
✅ Develop your learning roadmap
✅ Build connections with new teammates
✅ Align on your role and responsibilities
✅ Develop the first version of your strategy
✅ Prep the growth operating system
✅ Start shipping
FAQs
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This workbook is designed for people who have recently started new growth roles - or are about to start-one. The content is geared towards people who are the first growth hire at their company and don't have an existing team to lean on for help. That includes Heads of Growth, Growth Marketers, and Growth Product Managers - who are starting new roles at early-stage (series A/B) B2B SaaS startups.
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The workbook contains a mix of priorities, content, tips, and includes plenty of space to take notes along the way.
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This workbook will help you show-up for your first day with a 90 day plan so you can hit the ground running.
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No! This workbook will not teach you all the latest growth tactics. There are a lot of great resources online for that. But it will teach you how to create a strong foundation as a new employee working in growth, so you can be successful for a long-time in your role. Most people think they need know all the growth tips and tricks to be successful. But in reality, the most successful growth leaders focus on getting aligned with stakeholders, gaining clarity around their role & responsibilities, developing their strategy, and creating their roadmap. Essentially laying the foundation for long-term success. Without those things, you'll end up being frustrated, unsuccessful, and looking for another new gig in 9 mos.