The 90-day plan I give every growth leader starting a new role.
Walking into a new growth role with no playbook is more common than it should be. This guide gives you one, built from 5 years of coaching 100+ Directors, VPs, and Heads of Growth through exactly this moment.
WHAT’S INSIDE
✓ A week-by-week priority framework for your first 30, 60, and 90 days
✓ The questions to answer before you touch a single experiment
✓ A companion workbook that becomes a context files you can query with AI all year.
No spam. Just the guide, straight to your inbox.
It wasn’t until I stumbled on Andrew Capland’s '30-60-90 plan that I was able to take a step back and understand that my first month in a growth role should be spent LISTENING.
Shoutout to Andrew for this career-altering handbook. It would’ve been an awkward first 30 days without it!!
Emerald Nwanne
Growth & Marketing Underdog.io
Starting a new growth gig?
You’re excited to start this new role and your new company seems great. But it’s a pretty big change from your last role. You’re itching to get started and excited about the challenge. But you’re also feeling a little overwhelmed.
There’s so much to do
You’re not sure where to start
You need some quick wins
Be seen as a leader
Avoid the mistakes from your last gig
Get off to a fast start
Most new growth leaders have no idea where to focus
Especially their first few months in a new role. Most jump right into tactics without really understanding the nuances of the company, how their role fits in, and how to navigate the cross-functional nature of working in growth.
This guide will help you prioritize your time, gain alignment about your role & responsibilities, and get off to a strong start.
The content is built for Directors, VPs, and Heads of Growth stepping into a new role. It outlines your priorities, shares a loose plan of attack, and comes with a companion workbook to capture everything you learn along the way.
Hey there, I’m Andrew 👋
I've been the new growth leader twice (Director of Growth at Wistia, Head of Growth at Postscript), run hundreds of experiments across the funnel, and made a million mistakes along the way.
Over the past 5 years I've coached 100+ growth leaders through this exact transition.
I created this 90-day plan to help me prioritize my time when I started a new role. It helped me get off to a fast start. So I made it public to help others with similar transitions.
Learn how (and when) to:
✅ Develop your learning roadmap
✅ Build connections with your team, peers, and manager
✅ Align on your role and responsibilities
✅ Develop the first version of your strategy
✅ Prep the growth operating system
✅ Start shipping
FAQs
-
This guide is for growth leaders who recently started a new role, or are about to start one. That includes Directors, VPs, and Heads of Growth at B2B SaaS companies, especially early-stage (series A/B) startups where the role is undefined and there's no playbook waiting for you.
-
A 19-page guide with priorities, plans, and how-tos for your first 30, 60, and 90 days, plus a companion workbook (Google Doc) with every prompt from the plan. Fill in the workbook as you go and it becomes a context file you can hand to any AI tool and query all year.
-
This workbook will help you show-up for your first day with a 90 day plan so you can hit the ground running.
-
No! This workbook will not teach you all the latest growth tactics. There are a lot of great resources online for that. But it will teach you how to create a strong foundation as a new employee working in growth, so you can be successful for a long-time in your role. Most people think they need know all the growth tips and tricks to be successful. But in reality, the most successful growth leaders focus on getting aligned with stakeholders, gaining clarity around their role & responsibilities, developing their strategy, and creating their roadmap. Essentially laying the foundation for long-term success. Without those things, you'll end up being frustrated, unsuccessful, and looking for another new gig in 9 mos.