What the Head of Growth wants you to do

What the Head of Growth wants you to do:

- Read the product page
- Sign up from the pricing page
- Activate the product
- Come back & use it more
- Pull out your credit card & buy
- Pay more over time

What the person signing up wants:
- Help solving their problem - fast

Metrics and flows get a lot of attention. But it's important to remember why we're here.