Growth Essays
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Will AI Replace Growth Marketers?
Head of Growth Interview Questions - the Real Agenda Behind Each One
How to Structure Your Growth Team: 2 Models and Which One to Fight For
How to Prioritize as a Growth Leader: The 5 Skills That Actually Get You Promoted
How to Become a Head of Growth: The Framework That Actually Gets You There
What Does a Head of Growth Actually Do? The Real Job at $1M, $10M, and $100M ARR
How to Write Your Head of Growth Resume (examples + sample template)
How to Get Promoted (without working harder)
A/B Testing Has Changed: The 2025 Playbook for Higher Conversions (in the AI Era)
Growth Team: How the Best Operators Actually Run One
How to Build a Culture of Experimentation on Your Growth Team
The 6-Step User Onboarding Framework Used to Activate Hundreds of Thousands of Users
Head of Growth vs. Head of Marketing: 5 Differences (From Someone Who's Done Both)
2022 year in review
As we enter the final days of 2022, I found myself reflecting on all the progress I’ve made in my business - and as a person. I thought I’d take that reflection one step further, so in this blog post, I’ll be sharing my 2022 year in review.
Struggling with low new user retention?
In August, I advised a SaaS company struggling with low user retention. Most of their new users were churning in the first 6 mins.
The truth about being head of growth?
You'll probably feel like your CEO micromanages you. Even if you have a ton of experience. And especially with a first time CEO.
If I led growth at Navattic, here’s what I’d do…
I'm restarting my "build-up" series, where I share PLG ideas & experiment hypotheses for SaaS brands I admire. Today, I'm building up Navattic.
The “Value First” onboarding framework that’s helped activate hundreds of thousands of users
Here's the 6-step "value first" framework I've used to activate hundreds of thousands of new users.
The evolution of product-led growth: we're entering the "choose your own adventure" era
We’re seeing a new playbook emerge in product-led growth. It’s all about empowering users to choose their own adventure.
Why ungated product experiences are the future of PLG
Most SaaS brands want to make their products more accessible and usable. That’s what today’s buyers want.