Growth Essays

To help you deliver more value to your users, your company, and your career. Get articles like these in your inbox 👉

2022 year in review
Andrew Capland Andrew Capland

2022 year in review

As we enter the final days of 2022, I found myself reflecting on all the progress I’ve made in my business - and as a person. I thought I’d take that reflection one step further, so in this blog post, I’ll be sharing my 2022 year in review. 

Read More
A new PLG playbook: pre-built templates
Andrew Capland Andrew Capland

A new PLG playbook: pre-built templates

If a SaaS tool has a blank canvas, the investment just to get started can feel overwhelming. Like opening a Google doc and thinking, “what should I write about?”

Read More
Pokers gonna poke
Andrew Capland Andrew Capland

Pokers gonna poke

30-40% of new accounts poke around for a few mins. Then leave, and never come back.

Read More
Andrew Capland Andrew Capland

How would your approach change?

"How would your approach change, if your goal was to DOUBLE our activation rate? A previous manager asked me this question ☝️

Read More
Andrew Capland Andrew Capland

One of the biggest time sucks

One of the biggest time sucks is when someone from the c-suite asks you to "look into" why a certain KPI dipped.

Read More