The next phase of product-led growth

We're seeing the next phase of product led growth emerge. It's all about leading with product value - not gating it behind signup forms.

The first phase of PLG was about using your product as a go-to market tool. Creating free plans or free trials. Then adding upgrade and retention programs..

The next phase of PLG is all about LEADING with product value. Creating interactive product experiences. Embedding them on your website. Letting site visitors use your product - before signing up.

This engages way more people. That means, more experience the value of your product. More convert to your paid plans. And more become brand advocates.

It's not just me btw. My PLG friends are all buzzing about this. We're seeing example after example of companies running this playbook. Even enterprise folks are launching interactive tours now.

If you're sold on the idea but not sure where to start, here’s a few ideas to get the creative juices flowing 👇

Form has an incredible tour of their MarketX product:

http://form.com/product-tour/marketx

Accord shows users their sales & onboarding playbooks:

http://inaccord.com/playbook-gallery

FunnelIQ walks visitors though their revenue command center:

http://funneliq.com/product-walkthrough

Instead of marketing the product. The product is now the marketing. Pretty cool.

We're seeing the evolution of product led growth. It's happening in real time.