Growth Essays
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Want to improve your new user activation rates, but blocked from making product changes?
I talked to a client with this challenge yesterday. Here's the advice I shared.
A new product-led growth playbook
I'm seeing a new PLG playbook emerge and I think it's the future of how people will buy saas software.
How would your approach change?
"How would your approach change, if your goal was to DOUBLE our activation rate? A previous manager asked me this question ☝️
One of the biggest time sucks
One of the biggest time sucks is when someone from the c-suite asks you to "look into" why a certain KPI dipped.
Looking to hire someone who can own growth?
Hey recruiters, I see you. Starting 2022 looking to hire someone who can own growth:
What the Head of Growth wants you to do
Metrics and flows get a lot of attention. But it's important to remember why we're here.
Can you actually grow faster by acquiring less users?
More isn't always better.
You need product & marketing chops
It's rare to find someone with experience in both.
Your most important skill as your career advances
As your career progresses your most important skill is prioritization.
I like my current gig, but I'm getting recruited
I'm getting recruited for a leadership role on a growth team. What should I do?" 🤔
Your job isn't to focus on every area of the funnel
It's to recognize which areas of the funnel are worth focusing on.
Working in growth isn't easy
Most of us don't have a tour guide. We learn by making mistakes.
Working in product-led growth is…
A little bit improving activation rates. A little bit generating PQLs…
How to define a strategic vision for your growth team and share it with leadership
You were just hired as Head of Growth, now what?
You were just hired as the head of growth at a tech startup, now what?