Growing Past Your Mistakes with Liam MacCormack

Growing Past Your Mistakes with Liam MacCormack

Growth career paths are notoriously bumpy.

Liam MacCormack was not having a good day.

It was March 2022. He had COVID, and he had just been fired.

“I was VP of Growth with 15 direct reports. I was drowning, and got let go because I couldn’t manage the load. It was brutal.”

Ultimately the experience turned out to be an important inflection point that brought Liam (now growth lead at MadKudu) a lot of career clarity, but the immediate shock of the moment was devastating.

Getting let go feels like a major career setback. Unfortunately, it’s part of life as a growth professional working at early stage companies. Part of the challenge is that early stage startups can funnel people into roles that aren’t necessarily the best fit. And by the time they realize they are in the wrong place, it’s too late. In Liam’s case, he was a successful individual contributor who suddenly found himself having to manage a huge team of direct reports and was completely overwhelmed.

n our conversation for the Delivering Value podcast, Liam was really transparent about his experience, and how he worked through it (it helped that both of his parents and his partner are therapists.).

We talked about some of the toughest moments in his growth career:

  • How being fired became an important inflection point for personal growth

  • What keeps him coming back for more despite the intensity of the work

  • Why it’s important to learn how to reach out and ask for help

  • How to deal with burnout and stress in a healthy way

  • The logic of having a manager path and an IC path

  • The isolation that’s part of being head of growth


Watch below, or catch the show on Apple, Spotify, or YouTube

 

In this episode, you’ll learn:

  1. The importance of a support system for anyone in growth

  2. How to deal with burnout and stress in a healthy way

  3. Mistakes are inevitable; internalize the lessons to continue improving

Things to listen for:

[4:26] How Liam landed his first growth job

[14:18] A career mistake that’s stuck with Liam

[20:48] How to know you’re actually growing

[26:49] The peaks and valleys of being in a growth role

[37:20] Advice for dealing with burnout and overwhelm

[40:45] Pushing through the challenges and adversity that come in growth


A huge thanks to the sponsors below👇

Presented by MadKudu. Product-led growth used to mean "no sales." But today, most product-led businesses have adopted hybrid go-to market motions (that combine product-led and sales-led approaches).

MadKudu simplifies the process with lead and account scoring for hybrid go-to market models.

And by Navattic. The old PLG playbook is already outdated. We're seeing forward-thinking SaaS businesses adopt interactive product demos as a core part of the modern product-led approach.

Navattic's no-code editor helps product-led SaaS companies create and build interactive product demos to increase website conversions and activate free trials.

 

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