The growth role is one of the
hardest jobs at a startup.
The Growth Council is a private peer mastermind for directors, VPs, and heads of growth.
You've read the playbooks. You know the tactics. The hard part is the distance between knowing what good looks like and actually getting it done at your company, with your CEO, with nobody outside your walls to pressure-test your thinking who's genuinely invested in your success.
Cohort 1 sold out · 6 seats in Cohort 2 · Andrew reviews every application personally
Where past coaching clients have worked
You've read the playbooks. You've probably done a few courses on this stuff.
What you're missing is someone who can help you think, stress test, and problem solve before you walk into the room.
— Mario Araujo, Head of Growth
— Bogdan Pol, Head of Growth
The pressure comes from the combination: being new to the scope of the role, not having a mentor who's done your exact job, and having no one inside your company to be fully honest with.
By the time most growth leaders share their thinking internally, they've already committed to a direction. The stress-testing (the honest pushback, the reality check, the "have you considered this?") never happens.
That's the gap. The Growth Council is where you close it.
Going it alone vs. having the right room
Figuring it out alone
What most growth leaders experience
With the Growth Council
What changes when you have the right room
Six growth leaders meeting twice a month, sharing their real goals, challenges, and pain points, and working through them together.
The Growth Council is a private peer group and structured coaching program for six growth leaders at the Director, VP, or Head of Growth level. Two live sessions every month for 6 months. You bring your real challenges. The group stress-tests them. Andrew brings pattern recognition from 100+ coaching engagements. You leave knowing what you think, and why.
It's structured
There's a shared curriculum: six themes that create common language and a foundation for real conversation. You're building something month by month, and the artifacts you create in Month 2 carry through the rest of the program.
It's actionable
Every session is a space to bring your real challenges before they go internal. You leave knowing what you believe and why.
It's peer-level
Six people at your level. No spectators. You learn as much from the person to your left as you do from Andrew.
Everything you need. Nothing you don't.
Kickoff 1:1 with Andrew
Before the group starts, you and Andrew meet 1:1. He learns your context, your current challenges, and what you most want from the next six months. You show up to Session 1 already known, instead of introducing yourself cold.
Monthly Mastermind Session (75 min)
Andrew picks a theme based on what he's seeing across the room. Everyone brings their real challenges, goals, and questions on that theme. The group works through them together: rotating, asking sharper questions, surfacing blind spots, and holding each other accountable to what they'll try next.
Monthly Hot Seat Session (45 min)
One person per session brings a live challenge in advance. The group shows up prepared. Together you stress-test the plan, challenge assumptions, and surface what's being missed. The person in the hot seat leaves with one concrete thing they're committing to try before the next call.
Monthly Themed Pre-Reads
Each month is anchored to a theme. Members get a short primer before the sessions: shared language, a framework to react to, a few questions to sit with. The conversations start deeper when everyone's working from the same starting point.
Private Peer Community
Async access to your cohort between calls. The place to gut-check a decision before a big meeting, share a win, or ask the question you wouldn't ask anywhere else.
A Room That Knows Growth
Six people at your level, plus Andrew in every session bringing pattern recognition from 100+ coaching engagements. The insights you get from your peers will often be as valuable as anything Andrew adds. That's by design. It's the whole point of the room.
Six months. Six themes.
Each month, the group works through a shared theme. A short pre-read creates common language. Two sessions dig into what it actually looks like in your company, with your team, in your specific situation. The learning comes from the conversation, not the curriculum.
Context & Calibration
You've already had your kickoff 1:1 with Andrew before joining. Month 1 is about getting the group calibrated: understanding where each person is, what they're actively working on, and what they most want out of the next six months. Sessions are more open in Month 1. We're building trust and learning how to be useful to each other.
Your Growth Operating System
This is where you build the foundational artifacts: your growth strategy and your ops manual. The pre-read gives the group shared language. The sessions get into what's actually written down versus what's still living in your head. By the end of the month both artifacts are locked, and they become the source the next 3 months draw from.
Focus & Prioritization: What to Kill, What to Protect
With your operating system locked, the question becomes where your team's time actually goes. Most growth teams are carrying too many bets at once. This month we work through what to kill, what to protect, and how to say no to the requests that keep crowding out the work that matters (including the ones coming from your CEO).
Building & Leading Your Growth Team
Who's on your team, who should be, and how do you get from here to there? This month we dig into the real questions: when to hire, what to look for, how to manage people who are strong in areas you're not, and what it actually means to lead a growth function versus just doing growth yourself.
Scaling Yourself
Lift your head up from the day-to-day. What does the company need from your seat 12 to 18 months out, and who do you need to become to deliver it? This month is about planning for the future needs of your team, not just today's, so the opportunity never outgrows your skill set. Managing up gets worked in here too.
Building a Personal Brand in the Growth Space
Your reputation outside your company is the asset that travels with you to every job from here. This month covers how to start showing up publicly as a growth leader: what to say, where to say it, and how to do it without it turning into a second job. By the end of Month 6, you've worked through six months of real challenges with people who know your situation, and you're operating differently than when you started.
Built on 100+ coaching relationships.
Cohort 1 is finishing its six months now. The coaching the program is built on has a longer track record.
"With Andrew's support, I led my team to deliver 40%+ year-over-year growth during a challenging year marked by AI disruption, shifting channels, and evolving product-market fit."
"Andrew's coaching is like a sounding board. It kills my imposter syndrome, enables more clarity and gives me confidence to reduce the barriers of my knowledge and leadership gap."
"Andrew is like my growth therapist. He's able to help organize the chaos swirling around my head into structured processes, and identify gaps I may be missing."
"I started working with Andrew when we were crafting our growth strategy. His guidance allowed us to be successful from the start."
"Working with Andrew was the best career decision I've ever made. I left every call feeling better than when it started."
"I felt like I was running solo and was in need of a growth peer. After our engagement, I felt confident enough to launch my own solo venture."
"The biggest development for me has been in my mindset. I now have the tools to show up as the leader I want to be."
"There are a lot of places to find growth resources, but the practical conversations with Andrew helped me go further, faster."
You're a fit for the Growth Council if…
You're leading growth at a startup or scale-up
You're a Director, VP, or Head of Growth leading a growth function and team. Most members work at venture-backed startups and scale-ups, where they're responsible for figuring out how the company grows and getting the rest of the organization behind it. Typically, members are working at companies between $5M–$100M+ ARR.
You're in or stepping into a growth leadership role
You're a Director, Head, or VP of Growth, or you're transitioning into growth from marketing or product. The role is new to you, or you're stepping up a level, and you're figuring it out without a mentor who's done your exact job.
You have ideas, and nowhere safe to test them
You know what you want to do. You need a room where you can stress-test it before it goes internal. A small group of peers who understand your role and will be honest with you.
You want to learn how to translate growth, not just do it
The hardest part of the job is getting your CEO, your product team, and your peers to see it the same way you do. That's the skill this program builds.
You want to win at this job, and every job from here
You're building an operating system for how you lead. The frameworks and skills you develop in this program travel with you.
This is probably not for you if…
Hi, I'm Andrew.
I've been coaching growth leaders since before most people had "Head of Growth" on their business card. Over the past seven years, I've worked 1:1 with 100+ Directors, Heads, and VPs of Growth at companies from $1M to $100M ARR.
The pattern I keep seeing is the same one across every engagement: these leaders know what good growth looks like. The problem is they're navigating it alone, in a role that nobody above them has done, with a CEO who doesn't always speak their language, and no safe space to stress-test their thinking before it goes internal.
That's what I built this program to solve. A better room.
Join the Growth Council
6 months. 6 members. Application-only. Cohort 2 kicks off in October 2026, and Andrew reviews every application personally.
Cohort 1 sold out. All 6 seats filled before the first session. Cohort 2 has 6 seats, and applications close when they're gone.
Kicks off October 2026 · 6 seats · Andrew reviews every application personally
* Many companies cover this through L&D budgets. You'll receive a receipt you can submit for reimbursement.
Frequently Asked Questions
There's no one in your company doing your exact job.
There is now.
Cohort 1 sold out. Cohort 2 kicks off October 2026 with 6 seats. Applications reviewed personally.
Apply to Cohort 2 →