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About My Audience


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The Delivering Value Growth Coaching Program

Here’s how it works:

Phase 1:

Develop a Scalable Growth Strategy

Before you can execute effectively, you need clarity on what actually drives growth at your company. This phase is about defining your North Star metric, evaluating your growth model, and identifying the key levers and priorities - so you have confidence in where to focus and what will move the needle.

Phase 2

Install a Repeatable Growth Operating System

A great strategy means nothing if you can’t execute it consistently. In this phase, we’ll build the systems, processes, and cross-functional alignment needed to turn strategy into repeatable, scalable execution - so growth doesn’t rely on one-off wins.

Phase 3

Strengthen Leadership Presence & Influence

Your ability to communicate impact, manage up, and influence decisions is just as critical as your strategy. This phase focuses on developing executive presence, refining communication, and positioning yourself as a strategic driver of growth—not just an execution lead.

Phase 4

Scale Your Impact & Break Through Plateaus

Once your strategy, systems, and leadership presence are in place, the next challenge is sustaining momentum and breaking through growth and career plateaus. What got you here won’t always get you to the next level.

This phase is about continuously evolving your leadership and strategy, refining your approach as your company scales, and ensuring you’re always positioned for long-term success.

Here’s what’s included:

✅ Private Coaching calls So you can make progress starting on day one. Sessions are 60 mins over Zoom and recorded with an AI notetaker, so you can easily reference what we discussed.

✅ Guided Implementation You’ll be provided with exercises and action items to guide you through implementation and execution.

✅ Async Collaboration Along the way, we’ll use email to communicate and make progress between calls. Perfect for giving feedback on work in progress and answering questions as you implement and execute.

✅ Frameworks and Templates You’ll be provided with templates and processes to help you prioritize, structure experiments, and track data more effectively.

Basically everything you need to unlock your full potential and be worth more to your current company, and your next one.

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 Frequently Asked Questions

 

  • My coaching is designed to help the head of growth at a A/B stage startup. They are typically leading small/medium sized teams - or about to scale their team and looking for a support system to lean on for help and guidance. Usually their title is Head of Growth, Director of Growth, and sometimes Growth Marketer or Growth Product Manager.

  • You don’t! But around 40% of all SaaS leaders work with a coach. Having someone to help you improve what you’re working on, point out potential landmines you don’t see, and trouble-shoot all the crazy stuff that happens in tech can be incredibly helpful.

  • Most of my clients work on growth teams, but I have also coached many SaaS Marketers and Product Managers. If you’re on the fence, let’s chat!

  • A typical session is focused on tackling problems specific to growth teams - and covers a mix of tactical, strategic, and leadership skills depending on the situation. My personal style as a coach is to ask questions to help you organize your thinking, act as a thought partner for you to validate ideas & approaches, and (when appropriate) make specific recommendations/point out land-mines based on my experience.

  • Every client finds their own balance. But it’s usually somewhere around 50% solving growth problems and 50% leadership/career guidance. The two are so closely connected and you need both to be successful!

  • Most of my clients will work with me for 5-7 months on average - meeting 2x a month. Some continue working with me ongoing after that. But there’s no pressure or expectation.

  • Totally up to you! Most of my clients have taken Reforge (probably 8 out of 10) and I was a guest lecturer in Growth Series multiple times in 2024 - so I’m very familiar with their curriculum. Many of my clients say that coaching is a great compliment to help brainstorm and problem-solve as they apply the advanced growth curriculum.

  • Let’s talk! I love connecting with growth folks. So if you’re on the fence, please get in touch. We can discuss what’s going on and see if our styles vibe.