Leading Growth at the Next Level: Emily’s Transition to VP of Growth
Background:
When Emily Chong began working with Andrew, she was transitioning into a VP of Growth role after previously operating in a broader VP of Marketing capacity. She was looking for support to refine her growth strategy, operating model, and leadership approach as expectations and impact increased.
What challenges were you facing when we met?
I was in the middle of a major role transition - from a broad, generalist VP of Marketing role into a much more focused VP of Growth position. The challenge wasn’t just learning “growth tactics,” but rethinking my strategy, operating model, and leadership approach to match a new scope and a higher bar for impact.
Did you evaluate other alternatives?
Before hiring Andrew, I relied largely on my own experience, peer conversations, and generic executive coaching. While helpful, those approaches didn’t fully address the specificity and rigor required to build a true growth engine or to lead a team through a shift from incremental, iterative innovation to more disruptive growth bets.
What did we work on together?
Andrew helped me stress-test my growth strategy and roadmap and introduced practical frameworks for designing the right operating system, team structure, and culture.
Beyond strategy, he was also a trusted partner during high-stakes moments - supporting me as I prepared for executive presentations, navigated a team re-org, and built a consistent stream of thought leadership and personal branding content.
What was the experience like?
Andrew was an instrumental coach and thought partner throughout this transition. He pushed my thinking in ways that materially elevated how I approach growth leadership and supported me through moments that carried real organizational impact.
Any major results?
With Andrew’s support, I was able to lead my team to deliver 40%+ year-over-year growth during a particularly challenging year, marked by AI-driven disruption, shifting marketing channels, and an evolving product–market fit. The impact was both strategic and tangible: I gained clarity and confidence in my growth strategy, established a stronger operating cadence for my team, and led organizational change with greater intentionality and conviction.
Any message to someone on the fence about working with Andrew?
I highly recommend Andrew to any Growth leader looking to refine their skillset and operate at the next level. His expertise stands head and shoulders above that of general executive coaches.