Founding cohort opening Q2 2026
From Being Right
to Being Essential
A group coaching program for growth leaders who are doing excellent work — and are ready to become the person their company can't imagine running without.
Join the waitlist and be the first to know when it opens. Limited to 6 members 👇
Who it’s For
Built specifically for growth leaders at growth-stage companies.
Directors, Heads, and VPs of Growth at startups and scale-ups ($1M–$100M ARR) who are technically strong - and ready to operate at a higher level.
You know what good growth looks like. You don't always know how to make your company see it the same way you do.
You're doing a lot. You're not always sure it's the right things - or that the right people know about it.
You've never had a mentor who's done your exact job before. You're figuring it out as you go.
You're good at growth. You want to become indispensable - the person no one wants to replace.
What’s Included
Everything you need. Nothing you don’t
Growth OS Diagnostic 🗒️
Your personal Month 1 deliverable. Andrew reviews it and records a 5–7 min Loom video with your specific focus area. You leave Month 1 with clarity.
2 Live Calls Per Month 👨💻
A Workshop Call (75 min) where you learn and apply a framework, and a Working Session (60 min) where you bring your live challenges to the group.
Live Monthly Frameworks & Templates 📓
One core framework per month, built into a template you can use at work the following week. Not just learned — done.
Peer community 🤝
A private community of growth leaders at your level. The mentorship from peers that you've never been able to find anywhere else.
The Curriculum
Six months. One operating system.
Month 1 On-Ramp: Build Your Foundation
Diagnose the gap, sharpen your focus, and get your Growth OS Diagnostic completed with Andrew's personal feedback. You arrive at Month 2 with clarity and a plan.
Month 2 Build Your Growth OS
North Star metric, growth model, KPIs and scorecards, operating rhythms, reporting cadence. The month most members say changed everything.
Month 3 Experimentation Systems
How to design, prioritize, and run experiments that generate real learning. Test velocity, experiment scoring frameworks, learning loops, and building a culture of rapid iteration.
Month 4 Cross-Functional Rules of Engagement
How growth works with product, sales, marketing, and data. What you own vs. influence. Eliminating turf wars and creating shared accountability.
Month 5 Team Structure & Hiring
Building and structuring the growth team. Transitioning from best doer to best enabler. Hiring, managing, and developing growth talent.
Month 6 Lead the growth capability at the Next Level
Managing up, advocating for resources, sharing cadence, enabling other teams, executive presence, and VP-readiness. What the job actually becomes as you grow.
Built on 90+ Coaching Relationships
Andrew Capland is a former 2x Head of Growth who has coached Directors, Heads, and VPs of Growth at some of the fastest-growing companies in the world. The Growth OS curriculum is drawn directly from what actually moves the needle across those engagements.
Founding Cohort - 6 Spots Only
The first cohort of the group program is limited to six members. Founding members get a lower price, more direct access to Andrew, and the ability to shape the program as it grows.
Founding member rate — locked for your full 6-month commitment
Smaller group means more direct time with Andrew each call
Input into the curriculum and format as the program evolves
First access to any new frameworks or resources Andrew builds
Your story featured in program marketing as the program grows (with permission)
$800/month
$1000/month
6-month minimum commitment · $4,800 total · Standard rate $1000/month after founding cohort closes