Product-led growth advising for B2B SaaS teams

Save time, avoid landmines, and scale faster with proven systems
to grow your users, customers, & revenue.

I’ve supported some amazing SaaS companies

Martin Buberl

We have worked closely with Andrew to transform Avrios into a product-led business. He’s helped us establish an exceptional onboarding experience, optimize the entire user journey, and dramatically improved our activation & PQL metrics.

Martin Buberl
CTO, Avrios

 Scaling a product-led business is hard

PLG is an amazing go-to market model, when done right. But, it’s still relatively new and most companies don’t have someone with extensive PLG experience in-house. That means you waste a lot of time and money making mistakes trying to figure it out.

  Hey, I’m Andrew 👋

Former head of Growth at Wistia & Postscript. As a 2x head of growth, I spent years building and managing the product-led models that generated tens of millions of ARR.

My teams managed acquisition programs, designed new user onboarding flows, upgraded free users to paid plans, and even optimized pricing.

Now, I help other SaaS companies grow. As an advisor, I help you design onboarding flows, create upgrade paths that convert, and balance your sales & self-service funnels. The result? More users, customers, and revenue - with a lower CAC.

 

Designed for SaaS businesses with $8-10 million ARR looking to scale past $30 million in the next year or two

  • Amit RG

    Amit RG, CEO Richpanel

    “Hire Andrew. He'll force you to ask the right questions, apply first-principle thinking and prioritize your approach. Working with him is a great way to get the most from your PLG team without burning a lot of time and money.”

  • Dominik Mate Kovacs

    Dominik Mate Kovacs, CPO Colossyan

    “Working with Andrew was great. His expert insights and ideas helped our company increase our activation rate from 12% to 34%+ and the conversion rate of activated to paying users to 10%+

  • Martin Buberl, CTO Avrios

    “We have worked closely with Andrew transforming Avrios into a product-led business. He helped us establish an exceptional onboarding experience and optimize the entire user journey – which dramatically improved our activation & PQL metrics.”

What’s advising like?


Before we meet, I send along an intake form that asks more questions about your business and the results you’re looking for. That will help us develop a loose roadmap together.

Then, we’ll use our sessions to identify opportunities, discuss frameworks and best practices, put guardrails around implementation, and review results. You get proven scalable systems to drive tens of thousands of product-led ARR.

Typical advising sessions can include:

  • Improving your user onboarding to activate more users

  • Defining and increasing PQLs to drive more sales

  • Designing upgrade paths to increase sales

  • Implementing save flows to decrease churn

  • Refining your PLG model & customer journey

  • Aligning around the right KPIs to scale

  • Analyzing your model to spot opportunities

  • Balancing sales & self-service motions

Product-led advising

Here’s what’s included

✅ (2) x 60-min Zoom meetings per month - which we can use to discuss strategy, frameworks, and best practices.

✅ 6 hrs of async time (ie not live) per month - great for giving feedback on approach/execution.

✅ Email support between our calls 

✅ Access to all course programs for your entire team

✅ $4500/month

Along the way, we’ll coach up your team. Suggest high-impact test areas, give feedback on your roadmap. Work on design & UX challenges. And, I’ll even give your team my entire course library & templates just for being a client.

 FAQs

 

  • My sweet spot is working with high-volume businesses (think tens of thousands of monthly signups) starting around $8-$10 million in ARR. If that sounds like you, send me a message!

  • There are many people who can give you the broad steps - or academic information in a vacuum. But I’m not a career consultant. I’ve been the person accountable for PLG results. There’s very few who know all the nuances I have picked up on from doing the work in the trenches. If you want to avoid mistakes, move faster, and monetize more users - I can help.

  • As an advisor, I help you stress-test your existing plans, suggest new ideas to enhance your roadmap, provide guidance on your approach, share best practices, and help you avoid some of the common distractions along the way.

  • Coaching is 1:1 and focused on personal outcomes where advising is typically with teams and focused on company outcomes.

  • Most of my clients will work with me for 4-6 months on average - meeting 2x a month.

  • I have 15 years of B2B SaaS experience and spent the last 6 years running product-led growth programs at high-volume businesses like Postscript and Wistia. I use that experience to help you save time and grow faster.