The growth role is one of the
loneliest jobs at a startup.
You've read the playbooks. You know the tactics. The hard part is the distance between knowing what good looks like and actually getting it done at your company, with your CEO, with nobody outside your walls to pressure-test your thinking who's genuinely invested in your success.
Application-only · 6 founding spots · Andrew reviews every application personally
Where past coaching clients have worked
You've read the playbooks. You've probably done a few courses on this stuff.
What you're missing is someone who can help you think, stress test, and problem solve before you walk into the room.
— Mario Araujo, Head of Growth
— Bogdan Pol, Head of Growth
The pressure isn't just about tactics. It's the combination of being new to the scope of the role, not having a mentor who's done your exact job, and having no one inside your company to be fully honest with.
By the time most growth leaders share their thinking internally, they've already committed to a direction. The stress-testing (the honest pushback, the reality check, the "have you considered this?") never happens.
That's the gap. The Growth Council is where you close it.
Going it alone vs. having the right room
Figuring it out alone
What most growth leaders experience
With the Growth Council
What changes when you have the right room
Small group coaching.
Six growth leaders. Two calls a month. A curriculum that actually builds.
The Growth Council is a structured, facilitated group coaching program. Six growth leaders. Live calls every month. Real challenges. Real frameworks. Real feedback, from Andrew and from peers who are navigating the same thing you are.
It's structured
There's a curriculum: a 6-month operating system for growth leadership. You're building something, not just dropping in on calls.
It's a stress test
Every session is a space to bring your real challenges before they go internal. You leave knowing what you believe and why.
It's peer-level
Six people at your level. No spectators. You learn as much from the person to your left as you do from Andrew.
Everything you need. Nothing you don't.
Growth OS Diagnostic
Your Month 1 starting point. We review your current strategy together to make sure you're focused on the right things before building your operating system and joining the group.
Monthly Workshop Call (75 min)
A structured session where you learn a framework and apply it to your specific situation, not in theory, but with your actual company and team in mind.
Monthly Working Session (60 min)
You bring a live challenge. The group pressure-tests it. You leave with a clearer head and a concrete next step, not just a to-do list.
Monthly Frameworks & Templates
One core framework per month, built into a template you can use at work the following week. Not just learned: done.
Private Peer Community
Async access to your cohort between calls. The place to gut-check a decision before a big meeting, share a win, or ask the question you wouldn't ask anywhere else.
Andrew's Personal Attention
Every founding member gets Andrew's Loom review in Month 1 and his direct engagement on your challenges throughout. You're getting real attention, not passive content.
Six months. One operating system.
Each month builds on the last. By Month 6, you have a complete growth leadership operating system, and the confidence to run it.
On-Ramp: Build Your Foundation
Complete the Growth OS Diagnostic and get Andrew's personal feedback. Understand exactly where you are, what's working, and what to focus on first. You arrive at Month 2 with clarity and a plan.
Build Your Growth OS
North Star metric, growth model, KPIs and scorecards, operating rhythms, reporting cadence. The foundation most growth leaders never had properly set. This is the month that changes how you run everything else.
Experimentation Systems
How to design, prioritize, and run experiments that generate real learning. Test velocity, scoring frameworks, learning loops, and building a culture of rapid iteration inside a real company.
Cross-Functional Rules of Engagement
How growth works with product, sales, marketing, and data. What you own vs. what you influence. How to eliminate turf wars and get the company moving in the same direction you are.
Team Structure & Hiring
Building and structuring the growth team at the right stage. Transitioning from best doer to best enabler. How to hire, manage, and develop growth talent as you scale.
Lead at the Next Level
Managing up, advocating for resources, executive presence, and what the job actually becomes as you grow. By the end of this month, you're operating like the VP you're becoming.
Built on 90+ coaching relationships.
The Growth Council is new. The framework behind it isn't, drawn directly from what actually moves the needle across years of 1:1 coaching.
"With Andrew's support, I led my team to deliver 40%+ year-over-year growth during a challenging year marked by AI disruption, shifting channels, and evolving product-market fit."
"Andrew's coaching is like a sounding board. It kills my imposter syndrome, enables more clarity and gives me confidence to reduce the barriers of my knowledge and leadership gap."
"Andrew is like my growth therapist. He's able to help organize the chaos swirling around my head into structured processes, and identify gaps I may be missing."
"I started working with Andrew when we were crafting our growth strategy. His guidance allowed us to be successful from the start."
"Working with Andrew was the best career decision I've ever made. I left every call feeling better than when it started."
"I felt like I was running solo and was in need of a growth peer. After our engagement, I felt confident enough to launch my own solo venture."
"The biggest development for me has been in my mindset. I now have the tools to show up as the leader I want to be."
"There are a lot of places to find growth resources, but the practical conversations with Andrew helped me go further, faster."
You're a fit for the Growth Council if…
You're in or stepping into a growth leadership role
You're a Director, Head, or VP of Growth, or you're transitioning into growth from marketing or product. The role is new to you, or you're stepping up a level, and you're figuring it out without a mentor who's done your exact job.
You have ideas, and nowhere safe to test them
You know what you want to do. You need a room where you can stress-test it before it goes internal. A small group of peers who understand your role and will be honest with you.
You want to learn how to translate growth, not just do it
The hardest part of the job isn't knowing what to do. It's getting your CEO, your product team, and your peers to see it the same way. That's the skill this program builds.
You want to win at this job, and every job from here
You're building an operating system for how you lead. The frameworks and skills you develop in this program travel with you.
This is probably not for you if…
Hi, I'm Andrew.
I've been coaching growth leaders since before most people had "Head of Growth" on their business card. Over the past seven years, I've worked 1:1 with 90+ Directors, Heads, and VPs of Growth at companies from $1M to $100M ARR.
The pattern I keep seeing is the same one across every engagement: these leaders know what good growth looks like. The problem is they're navigating it alone, in a role that nobody above them has done, with a CEO who doesn't always speak their language, and no safe space to stress-test their thinking before it goes internal.
That's what I built this program to solve. More information wasn't the answer. A better room was.
Join the Growth Council
The founding cohort is limited to six members. Application-only. Andrew reviews every application to make sure the group is right for each other, not just right for him.
Founding members shape the program as it's built. In return, your rate is $200/month below what future cohorts pay.
After the founding cohort fills, enrollment opens at $1,000/month
* Many companies cover this through L&D budgets. You'll receive a receipt you can submit for reimbursement.
Frequently Asked Questions
There's no one in your company doing your exact job.
There is now.
Six spots. Founding cohort pricing. Applications reviewed personally.
Apply Now →