Robert became more confident and increased user activation by ~15%
Background:
Robert was the lifecycle marketing manager at Copy.ai when we began working together. He was responsible for all email marketing and some in-app messaging. He was looking to expand his lifecycle role into more of a growth role.
What challenges were you facing when we met?
I don't recall a specific realization that something was broken. Rather, I remember having a compounding feeling that I wasn't making the impact that I believed was possible.
I wanted to work with an experienced growth leader who could help me identify new opportunities for company growth and help me.
Did you evaluate other alternatives?
I took a few Reforge courses but found Andrew's coaching to be much more valuable. I was not afraid before signing up. Andrew's resume and social presence spoke for itself.
What did we work on together?
New user onboarding
User activation
Navigating a difficult startup culture
What was the experience like?
I quickly become more confident in my work and opinions. The best aspect of working with Andrew was developing a personal connection with someone who has been there, done that, and can provide a valuable outside perspective.
Any major results?
I implemented a program that increased user activation by ~15%!
Andrew's perspective was immensely valuable in helping me navigate my first startup experience.
Any message to someone on the fence about working with Andrew?
Working with Andrew was the best career decision I've ever made. I left every call feeling better than when it started.