Anuj Adhiya
About this episode
There is no formal "growth career path". The most successful growth folks I know immersed themselves into the space, searched for opportunities to apply growth concepts in their current roles, and treated every project as an opportunity to hone their craft.
There is no better example of this than Anuj Adhiya 📈
Anuj is a hidden gem in the growth world. In addition to being the VP of Growth at Sophya, he worked with Sean Ellis and the GrowthHackers team, and wrote "Growth Hacking for Dummies" to help make growth more approachable.
I had the pleasure of chatting with Anuj about his career journey in the latest episode of the How I Got Here Podcast 🎙️.
We covered a lot of ground during our convo, including:
How starting his career in support provided a great foundation of customer empathy.
Where he first started learning about the growth discipline online.
How he started applying growth concepts & process in his roles.
The most important skills he thinks are critical to be successful as a growth leader.
His advice to those who would like to build their growth skillsets.
And much more!
His story is an inspiring case study in how to treat your career like a growth project by iterating and experimenting over time.
About Anuj
Anuj Adhiya is the the author of 'Growth Hacking for Dummies'. He is also currently the VP of Growth at Sophya. Additionally he mentors startups at Seedstars and Harvard Innovation Labs. He's been the Category Growth Lead at The Predictive Index and the Director of Engagement and Analytics at GrowthHackers. In this episode, Anuj shared how he transitioned from support to marketing and growth, how his journey at GrowthHackers started, how you can apply the growth methodology to grow your personal brand and the skills he thinks are critical to become a successful growth leader.
Show Notes
[05:32] What his first job was
[06:59] How he transitioned from a support role into marketing and growth
[08:52] Kind of things Sean Ellis was evangelizing when he discovered him on Twitter
[12:10] How his journey in Growth Hackers started
[20:09] How he eventually applied the things he learned
[31:10] The most important skills he thinks are critical to be successful as a growth leader
[37:02] His advice to those who would like to build their growth skillsets
[42:37] Where people can find him
[43:35] What’s next for him