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You were just hired as the Head of Growth
at a startup, now what?
An on-demand video course designed to help you
navigate your first 90 days in a new Growth role.
Course Outline
This 17 video on-demand course contains 40+ minutes of content along with 6 customizable templates to help you navigate your first 90 days in a new Growth role.
The course isn’t designed to teach the latest growth hacks or tactics. Instead, it’s focused on helping you navigate your first Growth leadership role at a new company. It will help you create a learning roadmap, establish a strong personal brand, cover the process of gaining alignment, and get off to a fast start.
Actionable info broken into bite-sized pieces from someone who's been there.
Introduction
Video 1: Welcome and Introduction
Video 2: The four most common landmines that impact your success
Gaining leverage
during your first 30 days
Video 1: Gaining leverage during your first month
Video 2: Becoming the expert
Video 3: Building partnerships with new teammates
Video 4: Aligning on your role and responsibilities
Video 5: Moving the needle with quick wins
Building momentum
from days 30-60
Video 1: Building momentum in your second month
Video 2: Developing the first version of your strategy
Video 3: Prepping the growth operating system
Video 4: Enabling your team to do their best work
Optimizing the system
from days 60-90
Video 1: Course correcting in month three
Video 2: Prioritizing the most impactful work
Video 3: Updating your strategy
Video 4: Avoiding the curse of “more data”
Video 5: You’re ready!
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Hey there, I’m Andrew 👋
I’ve started & scaled growth teams for multiple high-volume businesses, run hundreds of experiments across every area of the funnel, and made a million mistakes along the way.
In this course you’ll learn the proven growth frameworks I’ve created during my time at HubSpot, Wistia, and Postscript - and how to apply them at your company.
Over the years, I’ve had a million conversations about how to
start and scale Growth when joining a new company
start and scale Growth when joining a new company
Everything resets when you start a new role. It’s a clean slate. To be successful long-term, you need to build a strong personal brand & get off to a fast start. That’s important for every role, but it’s especially hard if you work in growth because it’s such a new field.
When you start a new growth role - whether that’s a Growth Marketing role, Growth PM, or Head of Growth - there’s usually no process or mentorship in place to support you.
Especially at an early stage company where things aren’t well defined and you’re being hired as the expert. You need a plan.
“The difference between good and great growth leaders all comes down to your process. Anyone can get lucky and launch a successful experiment. Yet, very few can consistently create sustainable growth. Andrew focuses on building a growth strategy that will power long term growth. If you're looking for a roadmap to succeed as a new growth leader, this course is a no-brainer.”
— Wes Bush
Founder & CEO of ProductLed
“Growth roles at startups can be a little bit like herding cats, and more often than not growth leads are unlikely to have true mentorship within their organization. Delivering Value is a great investment in your own personal development, and allows you to vault over 2-3 years of mistakes and learnings from growth folks that came before you.”
— Sam Crowell Richard
Senior Director, Growth at OpenView
“I would have avoided making HUGE mistakes if I had this course when I started working in growth. Andrew reveals in-detail the frameworks that he used at HubSpot, Wistia, and Postscript. This is also the best produced course I’ve ever seen. The delivery, the animations, the music - it’s all extremely well done.”
— Ramli John
Managing Director at ProductLed
“If you're a Head of Growth or Growth Marketer joining a big company with huge expectations, get this course and start your new role with every tool in your pocket. Andrew shares his lessons with the world in this course. I wish I had this when I first started.”