Working in product-led growth is...

A little bit improving activation rates
A little bit generating PQLs
A little bit creating upgrade pathways

But it's mostly doing those things while balancing your sales & self-serve funnels.

Most companies are good at optimizing for sales OR self-service. Balancing both is tough.

Finding the right segments, process, and handoffs is hard. And many teams are incentivized to grow their number instead of helping the customer.

Get it right and watch your revenue grow. Get it wrong - and you'll just move frustrated customers from one funnel to the other.