In my experience, 30-40% of new accounts poke around for a few mins. Then leave, and never come back. Essentially getting zero value from your product.

PLG orgs used to accept that pokers gonna poke. But I'm seeing a new playbook that's got me excited. It involves using customizable pre-built templates.

Essentially product playbooks to help new users receive value quickly.

Here's what I'm seeing from savvy PLG orgs:

- They learn the 4-5 most common use cases
- They make pre-built templates specifically for those use cases
- They ask accounts to identify their use case during signup process
- They suggest the appropriate pre-filled template based on answer

The new playbook helps new accounts that aren't ready to import, upload, or enter their own data yet. They get to receive the full value of the product. And they can do it fast, without any effort.

Fast value + low friction = happy users

That's good for users. Good for your brand. And good for your conversion rates.

I'm even seeing advanced companies put templates on their websites. Letting users sign up for an account pre-loaded with useful content. That's a pretty slick acquisition play that also helps activation.

We're in the very early stages of this playbook. But I suspect we'll see this everywhere over the next few years.