A free live webinar · 60 min · For senior growth leaders
Rise of the
Growth Engineer?
Smaller teams. Longer job specs. What the growth role actually requires in 2026.
Andrew Capland and Daphne Tideman break down how the growth job is changing, what the new specs are really asking for, and which of these skills are worth going and getting.
- Wednesday, August 19 · 12:00 PM ET / 5:00 PM UK
- Live on Zoom · 45 min + Q&A
- Free. Recording sent if you can't make it live.
Save your seat
Wednesday, August 19 · 12:00 PM ET
Free · Recording sent to everyone who registers
“ Do I need to learn to code to keep this job?
A version of this comes up on coaching calls almost every week.
What's going on
The job changed while you were doing it.
You've seen it in the org chart. Director and VP roles with 1 direct report. Or zero. Headcount requests that die before they reach the CEO. Teams of 1 being asked to do what a team of 6 did 2 years ago.
And you've seen it in the job specs. "Growth engineer." "Technical growth lead." "Full-stack growth." The title keeps showing up. The definition changes every time. Daphne pulled apart 5 of these specs and found 3 different jobs hiding under 1 name.
So the question every growth leader is working through right now: how much of this do I need to take seriously, how much of it is recruiter fashion, and which skills are actually worth going and getting?
That's what these 60 minutes are for.
Who's running it
Two views of the same shift.
Andrew Capland
Growth coach, Delivering Value
Coaches Directors, VPs, and Heads of Growth at B2B SaaS companies. 95+ leaders, 1,000+ calls, 5 years. Previously Head of Growth at Wistia and Postscript.
He'll cover: what's happening to growth teams right now, and the new playbook being written in real time by leaders with a big title and no team.
Daphne Tideman
Growth advisor & writer
Independent growth advisor working with app and subscription companies. Writes on experimentation, retention, and the growth engineer shift.
She'll cover: what the growth engineer role actually is. She read the job specs, found 3 different flavors of it, and pulled out the skills each one is really asking for.
What we'll cover
60 minutes. No fluff.
Half the session is the pattern: what's happening to growth teams and why the shape of the job is changing. Half is the receipts: real job specs, pulled apart line by line.
- Why senior growth roles keep shrinking to 1 person, and what companies now expect that person to do
- The 3 flavors of the "growth engineer" job spec, and which one your next role is likely to be
- The skills that actually show up in these specs, and which ones are worth going and getting in 2026
- How much you need to build yourself, and where the line sits between useful and a waste of your time
- What still gets you hired and promoted when the team under you is gone
- The parts of this shift that are real, and the parts that are recruiter fashion
Plus a live Q&A at the end. Bring the question you've been chewing on.
Save my seat →Logistics
When and where.
12:00 PM ET / 5:00 PM UK
45 min + Q&A
Who this is for
Show up live if...
- You're a Director, Head, or VP of Growth, or you're the whole growth function by yourself
- Your team got smaller and your scope got bigger
- You keep seeing job specs that ask for skills you don't have, and you're not sure whether to go get them
- You want an honest read on where this role is headed before you make your next move
Skip it if...
- You're looking for channel tactics or a specific playbook. This one is about the role.
- You want a prediction about AI replacing everyone. We're staying on what's actually in the job specs.
Save your seat
Wednesday, August 19 · 12:00 PM ET
Free · Recording sent to everyone who registers