Right Ideas.
No Buy-in.

I hear a version of this on nearly every coaching call.

As the head of growth, you're closest to the work. You understand the model, you've set the strategy, and you know what good looks like. You know the hires you need to make and the budget you'll have to advocate for.

And somehow that stuff stalls out somewhere along the line:

• The CEO defers an important hire.
• The execs ask for more data when you really need to get moving.
• A peer gets the green light on a new tool, and you start hearing different versions of "great idea..."

This is a moment every senior growth leader hits eventually. Solving it is what this workshop is about.

I learned this the hard way.

I was the head of growth. I had strong conviction about what we needed to do to grow, and how to go about the work.

What I didn't realize at the time: there's a big difference between knowing what to do and being effective at getting your company to do it.

Turns out, I'm not the only one. After coaching 90+ Directors, Heads, and VPs of Growth through these same moments, I've come to see that this is the real senior growth job.

The patterns are clear. The moves are learnable. That's what this 45 minutes is for.

45 minutes. No fluff.

The 5 mistakes I see senior growth leaders make every week. The biggest one comes up in nearly every coaching call.

And the 5 moves that actually get your ideas adopted, with real examples from clients running these plays right now at companies you'd recognize.

• How to build a translation layer for your top 3 priorities, so execs see the recommendation, the trade-offs, and the decision in 30 seconds
• The reframe that gets your data warehouse, hire, or budget approved, and why it has nothing to do with the ask itself
• How to "hand them the pen" with execs who only adopt their own ideas, without faking it or losing your strategic voice
• The two artifacts that make your function legible to the rest of the company, and how to launch them like a product
• Why the real decisions get made in 1:1s, and how to pre-wire alignment before the group meeting starts

Plus an honest read on fit. Some companies will keep running on gut feel. Some CEOs have a vision that diverges from yours. Knowing when you're in that situation is half the job.

When and where.

Show up live if...

• You're a Director, Head, or VP of Growth at a $1M to $100M ARR company
• You know what good growth looks like and you've shipped it before
• You're getting "good idea, but..." feedback more than you'd like
• You're tired of fighting for buy-in on the things you already know are right